How To Make Money On Pinterest: A Comprehensive Guide To Monetizing Your Account

Want to make money on Pinterest? Follow this comprehensive guide to learn how to set up your account, create eye-catching pins, grow your following, drive traffic to your website, and scale your business. Start monetizing your Pinterest account today!

Setting Up Your Pinterest Account

Setting up your Pinterest account is the first step towards establishing a successful presence on this popular visual platform. In this section, we will guide you through the process of creating an account, optimizing your profile, and choosing a niche that aligns with your interests and goals.

Creating an Account

Creating a Pinterest account is a straightforward process that can be completed in just a few minutes. To get started, follow these simple steps:

1. Visit the Pinterest website or download the Pinterest app from your preferred app store.
2. Click on the “Sign up” button and choose your preferred method of registration. You can sign up with your email address, Facebook account, or Google account.
3. Fill in the necessary information, including your name, email address, and password. Choose a strong password to ensure the security of your account.
4. Once you have entered your information, click on the “Create account” button to proceed.

Congratulations! You now have a Pinterest account. It’s time to optimize your profile to make it more appealing to other pinners.

Optimizing Your Profile

Your Pinterest profile is your online identity on the platform. It is essential to optimize it to attract followers and showcase your interests effectively. Here are some tips to help you optimize your profile:

Related: How To Price Crochet Items: Factors, Strategies, And Profitability

1. Profile Picture: Choose a clear and professional profile picture that represents your brand or personal identity. A high-resolution image of yourself or your logo works best.
2. Username: Select a username that is easy to remember and reflects your brand or niche. Avoid using complicated or generic usernames that may confuse your audience.
3. Bio: Write a compelling and concise bio that describes who you are and what you offer. Use keywords relevant to your niche to optimize your profile for search engines.
4. Website Link: Include a link to your website or blog in the designated section of your profile. This will drive traffic to your site and help you generate leads or sales.
5. Board Covers: Customize your board covers to create a visually appealing profile. Choose high-quality images that represent the contents of each board.

Now that your profile is optimized, it’s time to choose a niche that will guide the content you create and share on Pinterest.

Choosing a Niche

Choosing a niche is an important step in building a successful presence on Pinterest. A niche is a specific topic or area of interest that you will focus on within your account. Here are some tips to help you choose the right niche:

1. Passion and Knowledge: Select a niche that you are passionate about and have knowledge or expertise in. This will make it easier for you to create high-quality content and engage with your audience.
2. Target Audience: Consider who your target audience is and what they are interested in. Choose a niche that aligns with their needs and preferences to attract a dedicated following.
3. Market Demand: Research the demand for your chosen niche. Are there other pinners creating content in the same niche? If so, analyze their success and identify opportunities for differentiation.
4. Longevity: Choose a niche with long-term potential. Avoid niches that are too trendy or seasonal, as they may not provide sustainable growth in the long run.

Remember, choosing a niche is not a permanent decision. As you grow and evolve on Pinterest, you can always expand or refine your niche to cater to changing trends and audience preferences.

In the next section, we will explore the art of creating high-quality pins that will capture the attention of your audience and drive engagement. Stay tuned!

Table:
Below is a table summarizing the steps for setting up your Pinterest account:

Related: How To Make Candles At Home To Sell: A Step-by-Step Guide

Step	Description
1.	Visit the Pinterest website or download the app.
2.	Click on “Sign up” and choose your preferred registration method.
3.	Fill in the necessary information and create your account.
4.	Customize your profile picture, username, bio, and website link.
5.	Optimize your board covers for a visually appealing profile.
6.	Choose a niche that aligns with your passion, knowledge, and target audience.

---

Creating High-Quality Pins

Designing Eye-Catching Pins

When it comes to creating high-quality pins on Pinterest, one of the most important aspects is designing eye-catching visuals. Pinterest is a highly visual platform, and pins that are visually appealing tend to stand out and attract more attention from users. So, how can you design eye-catching pins that capture the interest of your audience?

First and foremost, it’s important to understand the dimensions and guidelines for pins on Pinterest. The ideal pin size is a 2:3 aspect ratio, with a minimum width of 600 pixels. This ensures that your pins will display properly and look their best on different devices. Make sure to keep this in mind when designing your pins.

Next, think about the overall look and feel you want to convey through your pins. Consider your brand identity and the message you want to communicate to your audience. Are you going for a clean and minimalistic look, or do you prefer bold and vibrant colors? Think about the emotions you want to evoke and choose colors, fonts, and graphics that align with your brand and resonate with your audience.

In terms of layout, it’s important to keep your pins clean and uncluttered. Avoid overcrowding your pins with too much text or too many elements. Instead, focus on simplicity and use whitespace strategically to draw attention to your main message or call to action. Remember, less is often more when it comes to designing eye-catching pins.

Using High-Quality Images

Another crucial aspect of creating high-quality pins is using high-quality images. Pinterest is all about inspiring and visually appealing content, so using low-resolution or blurry images is a big no-no. Invest in high-quality images that are clear, sharp, and visually appealing. This will not only make your pins more attractive but also enhance the overall user experience.

Related: How To Sell At A Flea Market: Tips For Success

There are several ways you can source high-quality images for your pins. You can hire a professional photographer or graphic designer to create custom visuals specifically tailored to your brand. Alternatively, you can explore stock photo websites that offer a wide range of high-quality images at affordable prices. Just make sure to choose images that are relevant to your content and resonate with your target audience.

When selecting images for your pins, consider the composition, colors, and subject matter. Choose images that are visually appealing, evoke emotions, and align with your brand identity. Remember to optimize your images for Pinterest by adding alt text and descriptive file names. This will not only improve the accessibility of your pins but also help with search engine optimization.

Writing Compelling Pin Descriptions

In addition to eye-catching visuals, compelling pin descriptions are essential for driving engagement and attracting the right audience to your content. Pin descriptions provide an opportunity to provide context, spark curiosity, and entice users to click through to your website or blog. So, how can you write compelling pin descriptions that capture the attention of your audience?

Start by understanding your target audience and their needs. What problem or desire does your content address? Craft your pin descriptions in a way that speaks directly to your audience’s pain points or aspirations. Use language that resonates with them and offers a solution or valuable information.

When writing pin descriptions, keep them concise and to the point. Pinterest truncates pin descriptions after a certain length, so it’s important to make your message clear and compelling within the limited space. Aim for a description of around 100-200 characters to ensure that your main message is visible and engaging.

Related: Get Paid To Write Short Stories – Websites, Tips, And Mistakes To Avoid

Incorporate relevant keywords into your pin descriptions to improve their discoverability on Pinterest. Research popular keywords related to your niche and include them naturally in your descriptions. However, avoid keyword stuffing or using irrelevant keywords just to attract more traffic. Focus on providing value and relevance to your audience.

Finally, don’t forget to include a call to action in your pin descriptions. Encourage users to take action, whether it’s clicking through to your website, saving the pin for later, or trying out a specific idea or recipe. A strong and clear call to action can significantly increase engagement and drive traffic to your website or blog.

---

Growing Your Pinterest Following

One of the key aspects of building a successful presence on Pinterest is growing your following. The more followers you have, the more exposure your pins will receive, and the greater the potential for driving traffic to your website or blog. In this section, we will explore three effective strategies for growing your Pinterest following: engaging with other pinners, collaborating with influencers, and joining group boards.

Engaging with Other Pinners

Engaging with other pinners is a powerful way to expand your reach on Pinterest. By actively participating in the Pinterest community, you can attract the attention of like-minded individuals and potential followers. Here are some strategies to help you engage with other pinners:

1. Comment on Pins: When you come across pins that resonate with you, take a moment to leave a thoughtful comment. Let the pinner know why you found their pin valuable or inspiring. This not only helps you establish connections but also increases the visibility of your own profile.
2. Follow Relevant Boards: Find boards that align with your niche or interests and follow them. By doing so, you not only show support for other pinners but also increase the chances of them following you back. It’s a win-win situation that can help expand your reach.
3. Repin and Share: Repinning is one of the fundamental actions on Pinterest. When you come across pins that are relevant to your audience, repin them to your own boards. This not only helps you curate valuable content for your followers but also increases your exposure among the pinner community.
4. Tag Other Pinners: If you find a pin that you think a specific pinner would appreciate, tag them in the comments section. This helps foster relationships and encourages engagement. However, make sure the tag is relevant and adds value to the conversation.

Collaborating with Influencers

Collaborating with influencers can significantly boost your visibility and attract a wider audience to your Pinterest account. Influencers are individuals who have a large following and a strong presence in your niche. Here’s how you can collaborate with influencers:

Related: How To Start A Flower Business: Market Research, Legal Considerations, Branding, And More

1. Identify Relevant Influencers: Research and identify influencers who align with your niche or industry. Look for individuals who have a substantial following and regularly engage with their audience. This ensures that their endorsement of your content will be meaningful and impactful.
2. Reach Out to Influencers: Once you have identified potential influencers, reach out to them with a personalized message. Show genuine interest in their work and explain how collaborating with them can benefit both parties. Be clear about your goals and what you can offer in return for their support.
3. Co-create Content: Collaborate with influencers to create unique and valuable content that resonates with your target audience. This could be in the form of joint blog posts, curated boards, or collaborative pinning sessions. By leveraging the expertise and reach of influencers, you can attract a larger following to your Pinterest account.
4. Cross-Promote: Once you have created content with influencers, cross-promote it across various platforms. Share the collaboration on your website, blog, or social media channels. This not only helps increase the visibility of your Pinterest account but also strengthens your relationship with the influencer.

Joining Group Boards

Joining group boards is an excellent way to amplify the reach of your pins and attract new followers. Group boards are collaborative boards where multiple pinners contribute and share content on a specific theme or topic. Here’s how you can make the most of group boards:

1. Find Relevant Group Boards: Search for group boards in your niche using keywords or tools like PinGroupie. Look for boards with a significant number of contributors and followers. Analyze the quality of pins shared on the board to ensure it aligns with your target audience.
2. Follow the Board Guidelines: Each group board has its own set of rules and guidelines. Before joining, carefully read and understand these guidelines. Ensure that you are able to meet the board’s requirements and contribute valuable content.
3. Contribute Regularly: Once you have joined a group board, actively contribute by sharing your own pins and repinning content from other contributors. Aim to maintain a balance between sharing your own content and engaging with others. This helps you establish credibility within the group and encourages other pinners to follow you.
4. Engage with Other Contributors: Group boards are not just a platform for sharing pins; they are also communities where pinners interact and support each other. Take the time to engage with other contributors by liking, commenting, and repinning their content. This helps build relationships and increases your visibility within the group.

Joining group boards, collaborating with influencers, and engaging with other pinners are effective strategies for growing your Pinterest following. By implementing these strategies consistently and providing value to your audience, you can increase your reach, drive traffic to your website or blog, and ultimately achieve your Pinterest goals. So, start engaging, collaborating, and growing your Pinterest presence today!

Ready to take your Pinterest following to the next level? Check out the table below for a quick summary of the strategies discussed in this section.

Strategies	Description
Engaging with Other Pinners	– Comment on pins – Follow relevant boards – Repin and share – Tag other pinners
Collaborating with Influencers	– Identify relevant influencers – Reach out to influencers – Co-create content – Cross-promote
Joining Group Boards	– Find relevant group boards – Follow the board guidelines – Contribute regularly – Engage with other contributors

---

Monetizing Your Pinterest Account

If you’ve been building your Pinterest account and have gained a good following, it’s time to start thinking about monetizing your efforts. There are several ways you can make money with your Pinterest account, and in this section, we’ll explore three popular methods: becoming an affiliate marketer, selling your own products, and promoting sponsored content.

Becoming an Affiliate Marketer

One of the most common ways to monetize your Pinterest account is by becoming an affiliate marketer. Affiliate marketing involves promoting products or services on behalf of other companies and earning a commission for every sale or lead that is generated through your referral.

To get started as an affiliate marketer on Pinterest, you’ll first need to join affiliate programs that are relevant to your niche. Look for companies that offer affiliate partnerships and have products or services that align with your audience’s interests. Many popular e-commerce platforms, such as Amazon or Etsy, have their own affiliate programs that you can join.

Once you’ve joined an affiliate program, you can start creating pins that promote the products or services you’re affiliated with. Make sure to use eye-catching images and write compelling pin descriptions that highlight the benefits and features of the products. Don’t forget to include your affiliate link in the pin description so that you can earn commissions when people click through and make a purchase.

To maximize your success as an affiliate marketer on Pinterest, it’s important to focus on creating high-quality content that adds value to your audience. Instead of simply bombarding your followers with promotional pins, aim to create informative and helpful content that showcases how the products or services you’re promoting can solve their problems or enhance their lives.

Selling Your Own Products

If you have your own products or services to sell, Pinterest can be a powerful platform to showcase and sell them. Whether you’re an artist, a crafter, a designer, or a small business owner, Pinterest can help you reach a wider audience and drive traffic to your online store or website.

To start selling your own products on Pinterest, you’ll first need to create a business account. A business account will give you access to features such as Pinterest Analytics, which can help you track the performance of your pins and understand your audience better.

Once you have a business account, you can start creating pins that showcase your products. Make sure to use high-quality images that highlight the unique features of your products and write compelling descriptions that entice people to click through and make a purchase.

In addition to creating pins, you can also utilize Pinterest’s shopping features to make it easier for people to buy directly from your pins. By enabling the “Shop the Look” or “Buyable Pins” feature, you can tag your products with pricing and availability information, making it convenient for users to make a purchase without leaving the Pinterest platform.

To drive traffic to your online store or website, consider creating boards that cater to your target audience’s interests and curate a collection of pins that align with your brand and products. Engage with your followers by responding to comments, offering exclusive discounts or promotions, and collaborating with influencers or other businesses in your niche.

Promoting Sponsored Content

Another way to monetize your Pinterest account is by promoting sponsored content. Sponsored content involves partnering with brands or businesses to create pins that promote their products or services in exchange for a fee.

To start promoting sponsored content on Pinterest, you’ll need to establish yourself as an influencer in your niche. Build a strong following, create high-quality content, and engage with your audience regularly. Brands are more likely to collaborate with influencers who have an engaged and dedicated following.

Once you have established yourself as an influencer, you can start reaching out to brands or businesses that align with your niche and audience. Offer your services as a Pinterest influencer and showcase the value you can bring to their marketing efforts.

When creating sponsored pins, it’s essential to clearly disclose that the content is sponsored. This helps maintain transparency and trust with your audience. You can do this by adding hashtags like #sponsored or #ad to your pin descriptions.

As with any type of monetization strategy, it’s crucial to maintain the integrity of your account and only promote products or services that align with your brand and audience’s interests. Keep in mind that your followers trust your recommendations, so it’s essential to only promote products or services that you genuinely believe in.

---

Driving Traffic to Your Website or Blog

Are you looking for effective ways to drive more traffic to your website or blog? Pinterest can be a valuable tool in your marketing arsenal, helping you reach a wider audience and increase your website’s visibility. In this section, we will explore some strategies to optimize your website for Pinterest traffic, create click-worthy blog titles, and leverage Pinterest SEO techniques.

Optimizing Your Website for Pinterest Traffic

To maximize the potential of Pinterest as a traffic source, you need to optimize your website to make it more Pinterest-friendly. Here are some key steps to consider:

1. Enable Rich Pins: Rich Pins provide additional information about your content directly on Pinterest, making your pins more informative and engaging. There are different types of Rich Pins, including article, product, recipe, and more. By enabling Rich Pins, you can increase the chances of your content being discovered and clicked on.
2. Add Pin It Buttons: Make it easy for your website visitors to share your content on Pinterest by adding Pin It buttons to your website. These buttons allow users to quickly save your content to their Pinterest boards, increasing your reach and driving more traffic back to your website.
3. Optimize Images for Pinterest: Pinterest is a highly visual platform, so it’s crucial to optimize your images for maximum impact. Use high-quality, eye-catching images that are relevant to your content. Additionally, consider adding text overlays or captions to your images to provide context and attract attention.
4. Create Pinnable Images: Design images specifically for Pinterest that are visually appealing and optimized for the platform. Vertical images with a 2:3 aspect ratio tend to perform well on Pinterest. Include your website or blog URL on the image to make it clear that it is associated with your content.
5. Include Pinterest-Friendly Descriptions: When creating content, make sure to include Pinterest-friendly descriptions that are keyword-rich and compelling. These descriptions should accurately reflect the content of the page and entice users to click through to your website. Incorporate relevant keywords to improve your visibility in Pinterest search results.

Creating Click-Worthy Blog Titles

A catchy and compelling blog title can make all the difference in driving traffic to your website. Here are some tips to create click-worthy blog titles:

1. Be Clear and Concise: Your blog title should clearly convey what the article is about in a concise manner. Avoid vague or misleading titles that may confuse readers or fail to accurately represent the content.
2. Use Power Words: Incorporate power words in your blog titles to evoke emotions and grab the reader’s attention. Power words such as “ultimate,” “essential,” “amazing,” or “proven” can make your titles more enticing and intriguing.
3. Include Numbers or Lists: People are often drawn to blog titles that promise a specific number of tips, ideas, or solutions. For example, “10 Ways to Boost Your Website Traffic” or “5 Must-Try Recipes for Summer.” Numbers provide a clear structure and indicate that the content is easily digestible.
4. Spark Curiosity: A compelling blog title should pique the reader’s curiosity and make them want to click and learn more. Consider using intriguing statements, questions, or teasers that create a sense of curiosity and make readers eager to discover what’s inside.
5. Optimize for Keywords: Incorporate relevant keywords in your blog titles to improve their visibility in search engines and attract organic traffic. Research keywords related to your content and include them naturally in your titles.

Using Pinterest SEO Techniques

Pinterest is essentially a search engine for visual content, so employing SEO techniques can significantly boost your visibility and drive more traffic. Here are some Pinterest SEO tips:

1. Keyword Research: Conduct thorough keyword research to identify popular and relevant keywords related to your niche. Use these keywords strategically in your pin descriptions, board titles, and board descriptions to optimize your content for Pinterest search.
2. Optimize Pin Descriptions: Write detailed and keyword-rich pin descriptions that accurately describe your content. Include relevant hashtags to increase the discoverability of your pins and help users find your content.
3. Create SEO-Friendly Boards: When creating boards on Pinterest, choose descriptive and keyword-rich titles. Craft board descriptions that provide context and include relevant keywords. By optimizing your boards, you increase the chances of your content being found by users searching for specific topics.
4. Utilize Pinterest Trends: Explore Pinterest Trends to identify trending topics and popular keywords within your niche. By creating content around these trends, you can tap into the existing demand and attract more traffic to your website or blog.

---

Analyzing and Improving Your Pin Performance

As a Pinterest user, it’s essential to understand how your pins are performing and continuously improve your strategies to maximize engagement and drive traffic to your website or blog. In this section, we will explore three key aspects of analyzing and improving your pin performance: tracking pin analytics, A/B testing pin designs, and repinning successful pins.

Tracking Pin Analytics

Tracking pin analytics is crucial for assessing the effectiveness of your Pinterest marketing efforts. By analyzing the data provided by Pinterest analytics, you can gain valuable insights into your audience’s behavior and preferences. Here are some important metrics to track:

1. Impressions: Impressions refer to the number of times your pin is displayed in users’ feeds. It gives you an idea of the visibility of your pins and the potential reach.
2. Saves: Saves indicate the number of times users have saved your pin to their boards. This metric reflects the level of interest and engagement your pins are generating.
3. Clicks: Clicks measure the number of times users have clicked on your pins, leading them to your website or blog. Tracking clicks helps you understand how successful your pins are in driving traffic.
4. Engagement Rate: The engagement rate is calculated by dividing the number of engagements (saves + clicks) by the number of impressions. It provides a clear picture of how well your pins are resonating with your audience.

By regularly monitoring these metrics, you can identify trends, understand what content performs best, and optimize your pinning strategy accordingly.

A/B Testing Pin Designs

A/B testing, also known as split testing, is a powerful technique to compare the performance of different pin designs and identify the most effective ones. To conduct an A/B test, you create two versions of a pin with a single variable changed, such as the image, title, or description. Here’s how you can approach A/B testing for pin designs:

1. Identify the variable: Start by selecting the aspect of your pin that you want to test. It could be the image, color scheme, font style, or any other visual element.
2. Create two versions: Design two pins with the same content but different variables. Make sure to track them separately to analyze their performance accurately.
3. Pin and monitor: Pin both versions of the pin at different times or on different boards, ensuring they have equal exposure. Monitor the analytics for each pin to determine which version performs better.
4. Analyze the results: After a sufficient period, compare the analytics of both pins. Look for significant differences in metrics like saves, clicks, and engagement rate. The pin with better performance should guide your future pin design choices.

A/B testing pin designs allows you to understand what resonates with your audience and refine your visual strategies accordingly. It’s an iterative process that helps you continuously optimize your pins for maximum impact.

Repinning Successful Pins

One effective way to improve your pin performance is by repinning successful pins. Repinning refers to sharing an existing pin to your own boards, reaching a new audience and increasing the chances of engagement. Here’s how you can leverage repinning to enhance your Pinterest strategy:

1. Identify successful pins: Look for pins in your analytics that have performed exceptionally well in terms of saves, clicks, or engagement rate. These pins have already proven their appeal to your audience.
2. Create new boards: To repin successfully, consider creating new boards related to the high-performing pins. This allows you to organize your content and target specific interests.
3. Add fresh descriptions: When repinning, don’t forget to add fresh and compelling descriptions to provide additional context and entice users to engage with your content.
4. Pin strategically: Pin repins strategically across your boards, ensuring they are distributed appropriately to reach different segments of your audience.

By repinning successful pins, you can amplify their reach and engage with a wider audience. It’s an effective way to leverage your existing content and increase the chances of driving traffic to your website or blog.

---

Scaling Your Pinterest Business

Scaling your Pinterest business requires strategic planning and effective management. As your account grows, you may find it necessary to hire a Pinterest manager, outsource pin creation, or even create multiple Pinterest accounts. In this section, we will explore these options and discuss how they can help you take your Pinterest game to the next level.

Hiring a Pinterest Manager

Managing a successful Pinterest account can be time-consuming, especially as your business expands. Hiring a Pinterest manager can alleviate some of the workload and allow you to focus on other aspects of your business. A Pinterest manager is an experienced professional who understands the platform inside out and can help you maximize your reach and engagement.

When hiring a Pinterest manager, look for someone who has a proven track record of managing successful Pinterest accounts. They should have a deep understanding of Pinterest’s algorithm, trends, and best practices. Additionally, a Pinterest manager should be skilled in content creation, keyword optimization, and data analysis.

By entrusting your Pinterest account to a capable manager, you can ensure that your pins are consistently optimized, engaging, and aligned with your business goals. They can also help you stay up-to-date with the latest Pinterest trends and strategies, giving your account a competitive edge.

Outsourcing Pin Creation

Creating visually appealing and compelling pins is crucial for success on Pinterest. However, as your business grows, you may find it challenging to consistently create high-quality pins on your own. This is where outsourcing pin creation can be a game-changer.

Outsourcing pin creation involves hiring a graphic designer or a creative agency to design eye-catching pins for your Pinterest account. These professionals are skilled in creating visually appealing graphics that align with your brand and capture the attention of Pinterest users.

When outsourcing pin creation, it’s essential to provide detailed guidelines and branding requirements to ensure that the pins accurately represent your business. Communication is key, so be sure to establish a clear line of communication with the graphic designer or agency. Regularly review the pins they create and provide feedback to ensure that they meet your expectations.

By outsourcing pin creation, you can save time and focus on other aspects of your business while still maintaining a consistent and visually appealing presence on Pinterest.

Creating Multiple Pinterest Accounts

Creating multiple Pinterest accounts can be a strategic move to expand your reach and target different niches or demographics. Each account can be tailored specifically to a particular audience, allowing you to provide more targeted content and increase your chances of reaching your ideal customers.

When creating multiple Pinterest accounts, it’s important to keep each account focused on a specific niche or topic. This will help you build a loyal following within each niche and establish yourself as an expert in those areas. Be sure to optimize each account’s profile and boards with relevant keywords to increase your visibility in search results.

Managing multiple Pinterest accounts may require additional time and effort, so it’s crucial to have a clear plan in place. Consider using a social media management tool that allows you to schedule and monitor posts across multiple accounts. This will help streamline your workflow and ensure that each account receives the attention it deserves.

Additionally, be mindful of Pinterest’s guidelines and terms of service when creating multiple accounts. Avoid any spammy or unethical practices that could result in your accounts being suspended or banned. Transparency and authenticity are key to building a successful presence on Pinterest.

In conclusion, scaling your Pinterest business involves making strategic decisions to optimize your time and resources. Hiring a Pinterest manager, outsourcing pin creation, and creating multiple Pinterest accounts are all viable options that can help you reach a larger audience, increase engagement, and ultimately drive more traffic to your website or blog. By implementing these strategies, you can take your Pinterest business to new heights and achieve long-term success.